Get Closer.

Photography has nothing to do with cameras


William Sawalich is an assignment photographer of protean aesthetics.
He specializes in portraiture for discerning editorial, advertising and corporate clients.



When William Sawalich relocated from Southern California to the center of the country, his coastal colleagues called him crazy. “They make wine in Missouri,” he told them. “Box wine,” they replied. But they don’t know the wonder of life in the midwest.

Sawalich trained at the world-renowned Brooks Institute of Photography in Santa Barbara, California where he learned a valuable lesson: there are many great photographers, but not all of them make great professionals. He brings a tireless work ethic and hard-won expertise to every assignment, whether it’s shooting for a Fortune 500 company in his St. Louis studio or on location at a non-profit miles from anywhere. Long days and longer shot lists can be difficult—particularly for inexperienced photographers—but Sawalich is unwavering in his efforts to ensure subjects, clients and crew enjoy themselves too. In the end, his customers are happy to have trusted him with the creation of their most essential images, to tell their stories and refine their brands.

Sawalich made his first darkroom print at age 10, beginning a lifelong passion that is evident in every assignment, as well as in his work as a photographic educator and writer. He teaches portraiture at the University of Missouri–St. Louis and is a contributing editor for several national photography magazines.



(314) 499-1101


St. Louis
Kansas City


In my studio it’s kind of a dance.
From the moment someone walks in, I’m trying to figure out what they’re thinking, what they’re feeling, what they’re interested in, trying to find something we both have in common.
— Timothy Greenfield-Sanders, from William Sawalich's 2006 Interview

William Sawalich has been writing about photography professionally since 1998. He has published hundreds of reviews, technical articles and profiles in magazines such as The British Journal of Photography, Digital Photo Pro, Outdoor Photographer, Petersen’s Photographic and PC Photo. The following is a small selection of his interviews with world-class photographers.

I think it’s important not to draw attention to one’s technique and let the picture speak for itself. Let the viewer get absorbed in the emotion, or the story that you’re trying to tell.
— Steve McCurry, from William Sawalich's 2010 Interview

A creative writer and amateur filmmaker, William Sawalich co-created the short films “A. Anonymous” and “Roy.” His short stories have been published in “McSweeney’s” and “Yankee Pot Roast,” and he co-wrote the cult classic web series “Inside the Actor’s Studio Apartment.” Sawalich spent a full year buying only American-made products, writing about it on his “Bye, American” blog. He also writes recurring columns for Digital Photo and AlphaUniverse on photographic technique and the business of professional photography.

For interview requests or story pitches, please use the contact form below.


Call or text (314) 499-1101, send an email, or fill out the form below.